About the book

Inside Google's Ideation Machine

"12 Innovation Principles" distills years of research and practice at Google into a practical framework for innovation. From identifying opportunities to building lasting impact, this book covers the complete journey of turning ideas into reality.

The Journey

Three parts, twelve principles

1

Ideate

Learn how to find, evaluate, and refine breakthrough ideas. Chapters 1-4 cover opportunity identification, targeting, moonshot thinking, and viability assessment.

2

Build

Transform ideas into reality with proven execution strategies. Chapters 5-8 cover planning, rapid prototyping, scaling, and knowing when to pivot or stop.

3

Legacy

Create lasting innovation ecosystems. Chapters 9-12 cover mindset cultivation, culture building, organizational design, and portfolio management.

About the Author

E

Elie Bursztein

Elie Bursztein is a researcher and innovator who spent years at Google developing and studying the innovation process. Through his work on security, AI, and product development, he's seen firsthand how the best ideas become the most impactful products.

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