The 12 Principles
A three-part journey from idea to lasting impact.
Part 1: Ideate
Seek the Alpha
Discover where breakthrough ideas come from and how to cultivate the mindset that consistently generates innovative concepts.
Target the Right Area
Learn to identify areas ripe for innovation and understand how to implement effective disruption strategies that match your organization's strengths.
Uncover Your Moonshot
Apply the moonshot framework to identify key problems, develop radical solutions, and map the breakthroughs needed to achieve your vision.
Assess Long-Term Viability
Ensure your innovation idea is viable by defining its end game, making progress measurable, assessing risks, and mapping long-term sustainability.
Part 2: Build
Chart Your Course
Plan at a macro level how to go from idea to launch and long-term success with strategic roadmapping and milestone planning.
Use Tracer Bullets
Learn how to quickly build prototypes and initial versions that capture 80% of the benefits at 20% of the effort to validate your direction.
Blitz-Scale
Master the art of scaling quickly to capture the market, including strategies for acquisition and funding to accelerate your pace.
Know When to Call It
Develop the wisdom to know when to declare success, pivot to a new direction, or sunset a project that isn't working.
Part 3: Legacy
Cultivate the Mindset
Develop the mindset needed to be and remain innovative, including embracing an infinite mission that transcends any single project.
Build the Culture
Learn how to establish and nurture a culture that consistently produces innovation and supports creative risk-taking.
Design the Organization
Structure your organization to support sustained innovation through proper team design, processes, and governance.
Manage the Portfolio
Master innovation diversification and risk management to ensure your organization remains innovative across multiple time horizons.