12 Innovation Principles
Inside Google's Ideation Machine. A practical guide to innovation from concept to impact, by Elie Bursztein.
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Explore by topic
Part: Ideate
Chapters 1-4
- Seek the Alpha
- Target the Right Area
- Uncover Your Moonshot
- Assess Long-Term Viability
Part: Build
Chapters 5-8
- Chart Your Course
- Use Tracer Bullets
- Blitz-Scale
- Know When to Call It
Part: Legacy
Chapters 9-12
- Cultivate the Mindset
- Build the Culture
- Design the Organization
- Manage the Portfolio
Fresh insights published regularly
What readers are saying
"This book transformed how our team approaches innovation. The frameworks are immediately actionable, not just theoretical."
Sarah Chen
VP of Product, Tech Startup
"Finally, a book that demystifies Google's innovation process. Every chapter gave me something I could apply the next day."
Marcus Rodriguez
Engineering Director
"The 12 principles are a masterclass in turning ideas into impact. I've recommended it to every founder I know."
Emma Thornton
Innovation Consultant
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